On 15th May, international denim pioneer G-Star RAW marked its South African presence by hosting one of their globally renowned RAW Night events in Johannesburg, an eclectic evening of live music, art and denim innovation.
Johannesburg’s RAW Night transformed Arts on Main, the city’s premier hub for contemporary art and creativity, into a space of denim worship for the evening. Known for his cult-like following, underground musician Okmalumkoolkat performed live, alongside installations of Faith47 and G-Star RAW’s atelier Amsterdam’s showcase of exclusive denim art objects. Notable guests of the evening included DJ Euphonik, Chiano Sky, Tamara Dey and Isaac Klawansky, Eda Rose, Chad Saaiman, Masego Maps Maponyane, Bonang Matheba, Nakhane Toure, Thapelo Mokoena and Boitumelo Thulo.
Johannesburg joined an existing line-up of influential cities, from Tokyo and London, to New York, and LA, who have all hosted RAW Nights. RAW Nights bring G-Star’s core DNA to life, presenting cutting-edge talents from across the creative world in intimate and surprising locations. In Johannesburg, RAW Night guests directly experienced the concept of unexpected combinations that characterise G-Star’s clothing collections, various projects and collaborations, which include RAW Crossovers, fashion shows, and global campaigns.
G-Star RAW is a leader in the denim industry, having built a reputation for both craftsmanship and innovation. In 1996 G-Star introduced its ‘raw denim’ concept, triggering a revolution within the denim industry – since it had been dominated for almost 20 years by heavily washed and treated garments. With ‘raw denim’, G-Star presented untreated fabrics in solid colours, offering a more clean and sophisticated denim style.