Don Draper Pitching 3 Modern Products

The Don.

Thought Catalog

Axe Body Spray

He just got off his shift at the bar with the bowling alley in Brooklyn. Not that one — the other one. He works at the better one, the one with a wider variety of beers, the kinds of beers that contain more fruit extracts than fruit salads. He doesn’t like those beers. He likes a beer he can grip, a beer with a familiar sting after that first hearty sip. Our guy is ready to go home. He’s hot. Physically, sweaty, hot. He’s been getting compliments on his 1985 Phil Collins “No Jacket Required” Tour concert tee all evening. Helps with tips. Sweat encircles his armpits, like a dark merry-go-round. The kind in the carnival on the “bad” side of town. This man is a bad carnival…and women love thrill rides. So even though he reeks of sweat, and fruity beer, and his breath smells from…

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